There was a time when full-size cars were the hottest selling cars in the U.S. market and not the small market niche they are now.  During this time the full-size Chevrolet and full-size Ford offerings were fighting for this “best Continue reading →

Ever been in a situation that you had no control over, a life changing situation that required quick and precise action? That’s exactly the predicament the US automakers were caught in after the 1973 Oil Crisis. They were forced to deal with Continue reading →

After World War II (WWII) the U.S. auto industry thrived.  As the economy boomed and the days of the great depression before the war seemed like a distant memory, the luxury car market grew as never before.  Though styling had Continue reading →

Think the current retro styling trend is a recent phenomenon?  Think again.  Believe it or not, Oldsmobile was first on the block to implement retro styling and they did it with great success more than 40 years ago.  For the 1966 Continue reading →

AMC by far was the most conservative American automaker back in the day. AMC found its niche offering reasonably priced reliable cars with no frills. And the formula seemed to work with sales being good for AMC for many years. Continue reading →