The GTO which was one of the most influential cars of the 1960s, by 1972 had encountered a massive sales black hole. With the rise in popularity of the Pontiac Trans Am and Pontiac Firebird Formula, it was quite apparent Continue reading →

When the 1970 model year rolled along it was becoming clear that the GTO was beginning to lose its sales momentum. The problems with GTO sales were the rising sticker price of a GTO, higher insurance costs, and competition from Continue reading →

For the 1969 model year Ford released an updated Mustang which was slightly bigger and heavier than previous Mustang offerings. The 1969 styling changes gave the Mustang a bolder and more muscular look, and backing up the look was a Continue reading →

This is Part 2 in the Pontiac GTO History Series. As discussed in Part 1, Pontiac hit a home run with the GTO’s introduction in 1964. It caught the automotive world by surprise. Soon thereafter there were many competitors Continue reading →

Dodge made a decent splash with the 1966-1967 Charger. For Dodge this was new territory and it was a learning experience. The original 1966 Charger wasn’t the big hit that the Pontiac GTO had been in 1964, but it did Continue reading →

The GTO was the cornerstone of Pontiac performance. It was a car that created the muscle car segment and hit a bullseye with the wants and needs of the emerging youth performance car market back in the 1960s. It Continue reading →

By the mid-1960s, the big three U.S. Automakers knew that muscle cars weren’t just a passing fad but one of the biggest automotive growth markets. Though styling and image were paramount to selling these new muscle cars, it was the Continue reading →

When Bunkie Knudsen a high-level executive at GM left GM to take on the the helm at the Ford Motor Company in early-1968, he brought with him to Ford, one of GM’s most legendary designers, Larry Shinoda. Two of the Continue reading →

American Motors Corporation (AMC) was the small player in the car market during the heyday of the U.S. auto industry. Today the only remaining remnant of AMC which has been defunct for three decades, is Jeep. AMC may have had Continue reading →

There were a lot of iconic cars produced during the 1980s. It was a rebound period for the U.S. automobile industry. American performance cars returned in the 1980s, though not as plentiful as the 1960s, their return paved the way Continue reading →